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IBM M8010-241 Dumps

IBM
IBM Enterprise Marketing Management Sales Mastery Test v1
IBM
IBM Enterprise Marketing Management Sales Mastery Test v1

Questions & Answers for IBM M8010-241

Showing 1-15 of 30 Questions

Question #1

Who are the decision makers for using the Coremetrics EMM product?

A. Practitioners

B. Board of Directors

C. Executives

D. Users

Question #2

What fundamental change is marketing going through with respect to an EMM product
solution?

A. Shared media convergence influences old distribution channels.

B. Internet no longer applies to how consumers buy.

C. Old distribution channels challenges are re-appearing.

D. Internet continues to transform how consumers buy.

Question #3

What is one of the business problems that the Unica Campaign EMM solution product
addresses?

A. Displaying to the user all the connections in their enterprise systems.

B. Determining the total ROI and investment required for a campaign.

C. Determining, in real time, the right message to present in inbound marketing channels.

D. Displaying the total cost of ownership of a marketing campaign.

Reference: http://www.unica.com/products/campaign-management.htm

Question #4

How is the Coremetrics Software as a Service (SaaS) product used in IBMs EMM product
lineup?

A. It is used as a deployment model to optimize online marketing.

B. It is used as a recovery mode to recover from online disasters.

C. It is used as a replication server to replicate marketing information.

D. It is used as a tracking product for tracking customer transactions.

Reference: http://www.informationweek.com/news/software/bi/231002187

Question #5

What will help serve to enhance personalization efforts for Coremetrics EMM products?

A. Incorporating qualitative feedback.

B. Increasing operational awareness.

C. Integrating learned visitor attributes.

D. Augmenting customer profile.

Reference:
http://sandbox.customerthink.com/news/coremetrics_announces_significant_enhancement
s_to_livemail_search_and_intelligent_offer_applica

Question #6

Who are the influencers for using the Coremetrics EMM product?

A. Practitioners

B. Managers

C. Executives

D. Board of Directors

Question #7

What is one of the EMM offerings called that allows the customer to understand and
prospect behavior across all online channels?

A. Transformation analytics

B. Open media performance

C. Channel performance

D. Web and digital analytics

Reference: http://measure.coremetrics.com/corem/getform/reg/wp-driving-value-from-your-
multichannel-data

Question #8

How does Coremetrics interact with other products?

A. Coremetrics does not interact with other products.

B. Coremetrics uses IBM middleware SaaS products to interact with other products.

C. Coremetrics is a software service and can be called by other products.

D. Coremetrics supports communication with other products using a shared data source.

Reference:
http://publib.boulder.ibm.com/infocenter/wchelp/v7r0m0/index.jsp?topic=%2Fcom.ibm.com
merce.admin.doc%2Fconcepts%2Fcwnwebanalytics.htm

Question #9

What is one of the business problems that the Unica PredictiveInsight EMM product
addresses?

A. Displaying, in real time, the right message to present in inbound marketing channels.

B. Building better customer relationships through more relevant interactions based on data mining and predictive modeling.

C. Displaying to the user all the connections in their enterprise systems.

D. Reaching customers that are remotely connected to the Internet.

Reference: http://www.unica.com/products/predictive-analytics.htm s

Question #10

What will increase the volume of campaigns by 30x?

A. Media awareness

B. Serialization

C. Automation

D. Transformation

Question #11

Which of these business problems is one that an IBM EMM product solves?

A. Database through-put

B. Staffing requirements

C. Event detection

D. Sales forecasting

Question #12

What is one of the target project areas for the executive in the Coremetrics Financial
Services customer profile?

A. Improved process orientation

B. Improved security

C. Improved process visibility

D. Improved top-line performance

Reference: http://www.slideshare.net/parature/metrics-that-wow-how-coremetrics-became-
the-customer-service-model-of-success

Question #13

What percentage of the market use Web analytics?

A. Over 90%

B. Over 75%

C. Under 40%

D. Under 60%

Question #14

What is one of the main steps in the progression of the Coremetrics life cycle?

A. Advance customers

B. Deliver products

C. Build reporting structure

D. Create customer confidence

Reference: http://www.coremetrics.com/solutions/customer-lifecycle-conversion.php

Question #15

What does the Unica eMessage engine allow the IBM customer to do?

A. Add email authoring and execution of the marketing campaign using the Unica eMessage engine.

B. Research the marketing campaign to see where users come from geographically.

C. Display search results obtained by a user using the Unica eMessage engine.

D. Select distinct customers from the Internet that are using the Unica eMessage engine.

Reference: http://www.unica.com/products/email-marketing.htm

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